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Uncertainty of Others' Product Attitudes

UOOPUncertainty of Others' Product Attitudes
6 items 2007 α .92 Free Heitmann, M. D., & Herrmann, A.

What it measures

A multiple-item scale measuring uncertainty of others' product attitudes.

Citation

Heitmann, Mark, Donald R. Lehmann, and Andreas Herrmann (2007), “Choice Goal Attainment and Decision and Consumption Satisfaction,” Journal of Marketing Research, 44 (2), 234-250.

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