Spousal Influence Strategy (Coercive)

SISSpousal Influence Strategy (Coercive)
6 items 1988 α .85 Free Nelson, M. C.

What it measures

A multiple-item Likert-type scale designed to measure the degree to which a person tends to resolve conflicts with his/her spouse by use of coercive tactics.

Response format

7-point Likert scale

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Nelson, Margaret C. (1988), “The Resolution of Conflict in Joint Purchase Decision by Husbands and Wives: A Review and Empirical Test,” in Advances in Consumer Research, V.

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Keywords

#advertising#persuasion
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