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Self-Service Technology Interactivity

SSTISelf-Service Technology Interactivity
7 items 2006 α .90 Free Johnson, G. J., & Kumar, A.

What it measures

A seven-item likert scale designed to measure of interactivity created for use with websites have typically been specific to the facets of interactivity (e.

Citation

Johnson, Grace J., Gordon C. Bruner II, and Anand Kumar (2006), “Interactivity and Its Facets Revisited: Theory and Empirical Test,” Journal of Advertising, 35 (Winter), 35-52.

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