Sentimental Value

Emotional Value of an Object That Evokes Personal Memories
3 items 2023 α 0.88 (web appendix study, n = 126) Free Hamby, A., Tezer, A., & Escalas, J. E.

What it measures

This three-item scale measures the emotional value an object holds because it brings back important personal memories of other people or past events. Hamby, Tezer, and Escalas (2023) used it with 126 U.S. university students in a study reported in their web appendix, as part of research on how eudaimonic narratives raise the value of featured products. The items were written from Givi and Galak's (2017) definition of sentimental value.

Response format

7-point Likert (1 = strongly disagree, 7 = strongly agree)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .88 (Hamby, Tezer, and Escalas 2023, web appendix, p. 25). Validity was not discussed. See also Eudaimonic Symbolism of the Object (ID 90393), from the same article, and Connectedness to the Possession (ID 2124).

Citation

Hamby, Anne, Ali Tezer, and Jennifer Edson Escalas (2023), "Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products," Journal of Advertising, 52 (3), 406-422.

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Keywords

#sentimentalvalue#nostalgia#autobiographicalmemory#narrativeadvertising#productvalue

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