Social Commerce Intention Scale

What it measures

Measures consumers' intentions to purchase products via social media platforms and to share/recommend purchases through social channels. Social commerce integrates social interaction with commerce, turning platforms like Instagram, TikTok, and Pinterest into direct sales channels. Widely used as social commerce adoption explodes globally.

Representative items

• I intend to purchase products through social media platforms.
• I am likely to buy products I see on social media.
• I would share product information on social media with my friends.
• I am willing to recommend products I have bought to my social media contacts.
• I plan to use social media more frequently for shopping in the future.

Citation

Zhang, H., Lu, Y., Gupta, S., & Zhao, L. (2014). What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences. Information & Management, 51(8), 1017–1030.