Social Efficacy of the App

Name: Social Efficacy of the App
Published: 2020
License: https://psychometricscales.com/methodology.html

5 items 2020 α 0.83-0.86 Free Hilken, T., Keeling, D.I., de Ruyter, K., Mahr, D., & Chylinski, M.

What it measures

The scale measures how much an augmented reality app enables users to share a first-person experience with a friend, capturing perceived perspective-sharing facilitated by the technology.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

Using the app allowed me to move through the ___ as my friend would.
Using the app allowed me to copy my friend's movements and actions.
Using the app allowed me to take my friend's perspective in the decision at hand.
Using the app allowed me to understand the decision my friend is facing.
Using the app allowed me to put myself in my friend's shoes.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Hilken et al. (2020), who refer to the construct as POV sharing, created this scale (alongside a companion measure) after reviewing literature on socially situated cognition; used as a manipulation check across two studies involving a shared room-color decision. Reliability was good (α = .83–.86). Validity wasn't formally discussed, though successful use as a manipulation check in both studies offers some indirect support.

Citation

Hilken, Tim, Debbie I. Keeling, Ko de Ruyter, Dominik Mahr, and Mathew Chylinski (2020), "Seeing Eye to Eye: Social Augmented Reality and Shared Decision Making in the Marketplace," Journal of the Academy of Marketing Science, 48 (2), 143–164.

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Keywords

#augmentedreality#socialsharing#app#perspective-taking

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