Supermarket Price and Loyalty Offer Value

What it measures

Five six-point items assess a customer's evaluation of pricing value and loyalty card offer quality at a specific grocery store. Items cover overall money value, competitive price comparison, loyalty card special pricing, availability of loyalty card specials, and variety of advertised loyalty items. The scale was embedded in a semi-annual loyalty card customer survey and identified via EFA as a distinct factor.

Response format

6-point rating scale (1=poor, 6=excellent)

Scale items

• overall value for your money
• overall prices compared to the competition
• prices of loyalty card specials
• availability of loyalty card specials
• variety of advertised loyalty card items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Items from a proprietary supermarket loyalty card survey. EFA loadings exceeded .60 on a common factor. No formal validity examination beyond factor analysis. Alpha of .89.

Citation

Gomez, M. I., McLaughlin, E. W., & Wittink, D. R. (2004). Customer satisfaction and retail sales performance: An empirical investigation. Journal of Retailing, 80(4), 265–278.

Keywords