Technology Anxiety

What it measures

Four items measure the degree to which a consumer experiences apprehension toward technology and is inclined to avoid it—a construct sometimes labelled technophobia in related literature.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I feel apprehensive about using technology.
• Technical terms sound like confusing jargon to me.
• I have avoided technology because it is unfamiliar to me.
• I hesitate to use most forms of technology for fear of making mistakes I cannot correct.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Adapted by Meuter et al. (2005) from Raub (1981); alpha of .93 across two studies. Item 4 appears truncated in extraction—likely ends with 'correct'; verify against the original article.

Citation

Meuter, M. L., Bitner, M. J., Ostrom, A. L., & Brown, S. W. (2005). Choosing among alternative service delivery modes: An investigation of customer trial of self-service technologies. Journal of Marketing, 69(2), 61–83.

Keywords