Fourteen items assess an individual's general desire to engage in physically demanding, risky, or high-speed activities such as skiing, skydiving, and water sports. Klesse et al. (2019) used this as a measure of adventurous self-image by adopting the Thrill and Adventure Seeking subscale from Zuckerman's (1971) Sensation Seeking Scale. In their analyses the items loaded onto a single factor with good internal consistency.
Klesse, A-K., Cornil, Y., Dahl, D. W., & Gros, N. (2019). The secret ingredient is me: Customization prompts self-image-consistent product perceptions. Journal of Marketing Research, 56(5), 879–893.
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