A four-item Likert-type scale measuring the degree to which a person perceives a website's information-handling and advertising procedures to be fair, covering transparency of procedures, honesty with visitors, user control over personal information, and fairness of advertising and privacy practices. The scale operationalises procedural justice in online contexts — the perceived fairness of the processes by which a website collects and uses visitor data — rather than the fairness of exchange outcomes. Schumann, von Wangenheim, and Groene (2014) drew on concepts and phrasing from Wirtz and Lwin (2009) and used the scale in Study 1 alongside the Website Distributive Justice Scale (id:627) to examine consumer acceptance of targeted advertising. Administered in German via back-translation. Alpha = .89 and AVE = .58 indicate good reliability and acceptable convergent validity.
Schumann, J. H., von Wangenheim, F., & Groene, N. (2014). Targeted online advertising: Using reciprocity appeals to increase acceptance among users of free web services. Journal of Marketing, 78(1), 59–75.
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