Perceived Response Publicity Scale

What it measures

Measures the degree to which a person expects that the information they are providing in a specific situation will be made public or shared with others, as opposed to remaining private and anonymous. The scale captures the respondent's perception of how observable and non-confidential their responses are in the current context.

Representative items

• To what degree are your responses going to be made public?
• To what degree are your responses going to be private? (r)

Citation

White, K., Simpson, B., & Argo, J.J. (2014). The motivating role of dissociative out-groups in encouraging positive consumer behaviors. Journal of Marketing Research, 51(4), 433-447.