Measures the degree to which a person expects that the information they are providing in a specific situation will be made public or shared with others, as opposed to remaining private and anonymous. The scale captures the respondent's perception of how observable and non-confidential their responses are in the current context.
Full scale items shown. Always cite the original source when using this scale in research.
Created by White, Simpson & Argo (2014), drawing on a conceptually similar measure used by Green & Peloza (2014) (see ID 648). Used in Study 1 (n = 93 undergraduate students) as a manipulation check for a public versus private setting condition. Alpha = .84. Validity was not formally examined; the scale's successful tracking of the public/private setting manipulation provides evidence of predictive validity. Items 1 and 2 are reverse-coded. The response scale is 7-point anchored at 'not at all' (1) and 'very much so' (7). Note the conceptual similarity to but distinctness from the Privacy of Response Scale (ID 648, Green & Peloza 2014), which focuses on the researcher's commitment to confidentiality rather than the respondent's own perception of the situation's public nature.
White, K., Simpson, B., & Argo, J.J. (2014). The motivating role of dissociative out-groups in encouraging positive consumer behaviors. Journal of Marketing Research, 51(4), 433-447.
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