This scale measures how strongly a loyalty program member believes their status and benefits have been reduced. Gao and Zhang (2022) used it in Study 2, in which participants in the United States and India imagined being members of a fictitious airline's loyalty program. No source was given, so the scale appears to have been created by the authors.
Response format not stated by the authors; a 7-point Likert scale (strongly disagree to strongly agree) is the usual convention and suits these items
Full scale items shown. Always cite the original source when using this scale in research.
Alpha was .94 (Gao and Zhang 2022, p. 828). Validity was not discussed; the scale served as a manipulation check that worked as intended (p. 829), giving some preliminary support for predictive validity. Items complete the stem "My membership tier was:". The authors did not describe the response format.
Gao, Huachao and Yinlong Zhang (2022), "How Does Power Distance Belief Impact Consumers’ Responses to Demotion in Hierarchical Loyalty Programs? The Dual Processes of Monetary and Psychological Losses," Journal of the Academy of Marketing Science, 50 (4), 822-840.
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