Economic Benefits of the Airline

What it measures

This scale measures a person's belief that they receive monetary benefits, such as savings and discounts, from being a loyalty-program customer of a particular airline. Gao and Zhang (2022) used it in Study 3 with 400 MTurk-recruited loyalty program members as part of research on how power distance belief shapes reactions to loyalty-program demotion.

Response format

Response format not stated by the authors; likely a 7-point Likert scale, the most common convention in this literature

Scale items

• I can save money as a customer of this company
• I receive more discounts as a customer of this company
• For the same air travel, flying with this company will be cheaper than with its competitors
• I can receive extra benefits, such as free baggage or an upgrade, as a customer of this company.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

The scale's alpha was .93 (Gao and Zhang 2022, p. 831). Validity was not separately discussed. The response format was not described by the authors. The source of the scale was not stated and it is assumed to have been created by the authors.

Citation

Gao, Huachao and Yinlong Zhang (2022), "How Does Power Distance Belief Impact Consumers’ Responses to Demotion in Hierarchical Loyalty Programs? The Dual Processes of Monetary and Psychological Losses," Journal of the Academy of Marketing Science, 50 (4), 822-840.

Keywords