Involvement by the Service Provider (Affective)

What it measures

This scale measures the degree to which a person believes a particular service provider conducts their work with emotional effort. Khamitov and Puzakova (2022) used the scale, which they referred to as true-to-self brand authenticity, in a Study 7 pretest with 96 participants. The source of the scale was not stated and is assumed to have been created by the authors.

Response format

7-point Likert

Scale items

• A lot of affection is put into this ___ service.
• This ___ is done with passion.
• A great deal of emotional investment is put into this ___ service.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .94 (Khamitov and Puzakova 2022, Web Appendix M); no information was provided regarding the scale's validity.

Citation

Khamitov, Mansur and Marina Puzakova (2022), "Possessive Brand Names in Brand Preferences and Choice: The Role of Inferred Control," Journal of the Academy of Marketing Science, 50 (5), 1032-1051.

Keywords