PSYCHOMETRICSCALES.COM

Affective Object Evaluation

AOEAffective reaction to a stimulus, blending the emotional tone of the object and the respondent's feeling state in response to it
3 items 2004 α .86–.95 Free Cohen, J. B., & Andrade, E. B.

What it measures

Three bipolar items capture the affective tone of a person's response to a stimulus, combining how the object itself is characterised (depressing vs. upbeat) with how the respondent felt in response to it (sad vs. happy, negative vs. positive mood). The scale conflates object description and personal reaction.

Citation

Andrade, E. B. (2005). Behavioral consequences of affect: Combining evaluative and regulatory mechanisms. Journal of Consumer Research, 32(December), 355–362.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales