Affective Object Evaluation

What it measures

Three bipolar items capture the affective tone of a person's response to a stimulus, combining how the object itself is characterised (depressing vs. upbeat) with how the respondent felt in response to it (sad vs. happy, negative vs. positive mood). The scale conflates object description and personal reaction.

Response format

9-point semantic differential

Scale items

• It's depressing / It's upbeat
• I felt sad / I felt happy
• It created a negative mood / It created a positive mood

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alphas ranged from .86 to .95 across three experiments. Items mix object-description and self-report formats — this should be noted as a potential validity concern when using the scale as a pure affect measure. Originally used in queuing, decision-making, and regulatory focus contexts.

Citation

Andrade, E. B. (2005). Behavioral consequences of affect: Combining evaluative and regulatory mechanisms. Journal of Consumer Research, 32(December), 355–362.

Keywords