A brief three-item measure of current state arousal, capturing the degree to which a person feels physiologically activated versus calm and low-energy. Originally developed to assess incidental arousal induced by emotional video stimuli and its downstream effects on information sharing behaviour. Subsequently adopted widely in consumer research to measure arousal induced by product, advertising, or environmental stimuli.
7-point semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Scale created by Berger (2011) in the context of research on arousal and social transmission of information. Subsequently used by Barasch and Berger (2014) in research on audience size and sharing, and by Kim and Lakshmanan (2015) across five studies on kinetic properties and novelty perception. Validity not discussed by any of the citing authors. Widely used as a manipulation check for arousal inductions. Abbr includes author name to distinguish from other arousal scales in the database (e.g., PAD, Affect Grid).
Berger, J. (2011). Arousal increases social transmission of information. Psychological Science, 22(7), 891-893.
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