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Negative Affective Response

NARIntensity of Negative Emotional State
6 items 2008 α 0.97 (Huang et al. 2016); ≥0.89 (Aaker et al. 2008) Free Aaker, J., Drolet, A., & Griffin, D.

What it measures

Six single-word adjectives capture the intensity of negative feelings. Best suited to contexts in which respondents have experienced an outcome that did not meet expectations. High internal consistency documented across multiple uses by the original authors and subsequent researchers.

Representative items

Citation

Aaker, J., Drolet, A., & Griffin, D. (2008). Recalling mixed emotions. Journal of Consumer Research, 35(2), 268–278.

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