A six-item scale measuring the belief that everything in the world is causally interconnected — that any phenomenon has many causes and consequences, and that even small changes ripple through other elements. Higher scores indicate a more holistic view of causality; lower scores an analytic view in which objects and events are understood in isolation. It is the Causality dimension of the Analysis-Holism Scale developed by Choi and colleagues.
7-point Likert (1 = strongly disagree, 7 = strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Two reliability estimates from consumer research: α = .88 (Study 4, n = 118) and α = .81 (Study 5, n = 348) — Su, Monga & Jiang (2021, Journal of Marketing Research 58(3), 579–594). Su et al. administered all six items of the Choi et al. (2007) subscale, worded as in the original (Web Appendix J). VALIDITY: Not discussed by Su et al., who used the measure to rule out alternative explanations in a brand extension study. Original scale: Choi, Koo & Choi (2007) Analysis-Holism Scale, which reported Causality α = .71 (Study 1, n = 303), .76 (confirmatory sample, n = 534) and .76 (Study 3, n = 191). The scale was developed with US and Korean samples; check measurement equivalence before making cross-cultural comparisons. No items are reverse-scored; higher scores indicate more holistic thinking.
Choi, I., Koo, M., & Choi, J.A. (2007). Individual differences in analytic versus holistic thinking. Personality and Social Psychology Bulletin, 33(5), 691–705.
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