A four-item scale measuring an individual's chronic tendency to perceive and hold contradictory beliefs, positions, and perspectives simultaneously. Items assess awareness of contradictions in the world, the presence of unresolvable contradictions in one's environment, the tendency to find merit in opposing arguments, and the experience of holding contradictory beliefs. Drawn from the contradiction dimension of the Dialectical Self Scale, the subscale captures the cognitive openness to paradox and ambiguity that characterises East Asian dialectical thinking styles, though it has been applied cross-culturally in consumer research.
Spencer-Rodgers, Julie, et al. (2015). The dialectical self scale: Contradiction, change, and holism in the East Asian self-concept. Unpublished manuscript. [Applied by: Su, Lujun, et al. (2021). Journal of the Academy of Marketing Science, 49(3), 578–596.]
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