Communal Norms Salience

Name: Communal Norms Salience
Creator: Malika, M., Maheswaran, D., & Jain, S. P.
Published: 2022
License: https://psychometricscales.com/methodology.html

Belief That People Should Prioritize Sharing and Mutual Support

3 items 2022 α 0.75 (Study 4); 0.86 (pretest) Free Malika, M., Maheswaran, D., & Jain, S. P.

What it measures

This scale measures how strongly a person endorses the idea that people should act with friendliness, generosity, and community-mindedness. Malika, Maheswaran, and Jain (2022) used it to check whether a communal-norm manipulation registered as intended, across a pretest and a main study.

Scale items

You should share with others and hope others also do the same.
You should be friendly and wish your neighbors are also friendly with you.
Your friends and close others should engage in activities that benefit everyone.

Citation

Malika, Malika, Durairaj Maheswaran, and Shailendra Pratap Jain (2022), "Perceived Financial Constraints and Normative Influence: Discretionary Purchase Decisions Across Cultures," Journal of the Academy of Marketing Science, 50 (2), 252-271.

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