Communal Norms Violation

Feelings of Betrayal From a Breach of Communal Expectations
3 items 2022 α 0.93 (main study); 0.94 (pretest) Free Malika, M., Maheswaran, D., & Jain, S. P.

What it measures

This scale captures how betrayed, disappointed, and taken advantage of a person felt after a lapse in communal support from others. Malika, Maheswaran, and Jain (2022) used it in a pretest and main study to verify that a norm-violation manipulation worked as intended.

Response format

7-point scale (not at all to very much)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reliability was strong in both administrations (α = .93 main study, .94 pretest; Malika, Maheswaran, and Jain 2022, p. 265; web appendix p. 13). The authors appear to have created the scale themselves, drawing loose inspiration from an unrelated framework on relational value rather than adapting an existing measure. It was used successfully as a manipulation check in both administrations, which offers preliminary support for predictive validity.

Citation

Malika, Malika, Durairaj Maheswaran, and Shailendra Pratap Jain (2022), "Perceived Financial Constraints and Normative Influence: Discretionary Purchase Decisions Across Cultures," Journal of the Academy of Marketing Science, 50 (2), 252-271.

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Keywords

#normviolation#betrayal#socialexchange#manipulationcheck

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