Communal Norms Violation

Name: Communal Norms Violation
Creator: Malika, M., Maheswaran, D., & Jain, S. P.
Published: 2022
License: https://psychometricscales.com/methodology.html

Feelings of Betrayal From a Breach of Communal Expectations

3 items 2022 α 0.93 (main study); 0.94 (pretest) Free Malika, M., Maheswaran, D., & Jain, S. P.

What it measures

This scale captures how betrayed, disappointed, and taken advantage of a person felt after a lapse in communal support from others. Malika, Maheswaran, and Jain (2022) used it in a pretest and main study to verify that a norm-violation manipulation worked as intended.

Scale items

To what extent did you feel betrayed by others in the situation?
To what extent did you feel disappointed by others in the situation?
To what extent did you feel taken advantage of by others in the situation?

Citation

Malika, Malika, Durairaj Maheswaran, and Shailendra Pratap Jain (2022), "Perceived Financial Constraints and Normative Influence: Discretionary Purchase Decisions Across Cultures," Journal of the Academy of Marketing Science, 50 (2), 252-271.

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