Anticipated Retail App Attitude

What it measures

This scale measures how positively a consumer anticipates feeling about a store or brand if it were to launch a particular shopping app. Barney and colleagues (2022) used it across three studies on anthropomorphized retail technology, where anticipated app attitude fed into broader evaluations of the store.

Response format

Likert-type scale (specific response format not stated)

Scale items

• If this app was launched, I would say positive things about ___ to other people.
• If this app was launched, I would have a favorable attitude toward shopping at ___.
• To me, if this app was launched, ___ could be the best store to shop at.
• If this app was launched, I would believe ___ is a good company.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reliability was consistently high across the three studies, with alphas ranging from .91 to .94 (Barney et al. 2022, pp. 690, 702). Confirmatory factor analyses supported convergent and discriminant validity, with average variance extracted of .74, .76, and .53 across the studies. The blank should be filled with the name of the focal business.

Citation

Barney, Christian, Tyler Hancock, Carol L. Esmark Jones, Brett Kazandjian, and Joel E. Collier (2022), "Ideally Human-ish: How Anthropomorphized Do You Have to be in Shopper-Facing Retail Technology?" Journal of Retailing, 98 (4), 685-705.

Keywords

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