This scale measures how freaky, supernatural, and uncanny a person perceives an object to be. Franke, Groeppel-Klein, and Müller (2023) used it in Study 1 with 331 female participants at a German university as part of research on consumer responses to virtual influencers, selecting five items from two existing sets of semantic differentials measuring the uncanny valley.
7-point scale (anchors not stated; possibly strongly disagree/strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
The scale's alpha was .86 (Franke, Groeppel-Klein, and Müller 2023, p. 528). Validity was not separately discussed. The original items (Ho and MacDorman 2010) were bi-polar semantic differentials used in a broader uncanny-valley CFA in which this specific item set did not load together on one factor; administered here as uni-polar items rather than bi-polar, and its unidimensionality in this form has not been separately confirmed. The blank in the stem should be filled with the name or description of the focal object.
Franke, Claudia, Andrea Groeppel-Klein, and Katrin Müller (2023), "Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?" Journal of Advertising, 52 (4), 523-539.
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