Interactive Experience of the Shopping App (Expected)

What it measures

This scale measures how much a consumer expects to feel connected and engaged with a particular store if using its shopping app. Barney et al. (2022) used it, referred to as "environmental interaction," in Study 1 (n = 231) with MTurk volunteers in the United States, developing it by borrowing keywords and phrases from a "consumer-brand interaction" scale by Foster (2010).

Response format

7-point Likert

Scale items

• If I used the application, I would feel fully engaged in the store environment.
• If I used the app, I would feel connected with the retail space.
• If I used the shopping app, I would feel it would create a very interactive experience.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .89 (Barney et al. 2022, p. 693). A CFA in Study 1 supported convergent and discriminant validity alongside items from several other scales; the AVE for the scale was .74 (Appendix 1). A companion scale from the same study, Immersion in Use of the Shopping App (Expected), is also in the database.

Citation

Barney, Christian, Tyler Hancock, Carol L. Esmark Jones, Brett Kazandjian, and Joel E. Collier (2022), "Ideally Human-ish: How Anthropomorphized Do You Have to be in Shopper-Facing Retail Technology?" Journal of Retailing, 98 (4), 685-705.

Keywords