A six-item Likert-type scale designed to measure the degree to which a person describes a webpage as being effective at getting and holding his/her attention.
Geissler, Gary L., George M. Zinkhan, and Richard T. Watson (2006), “The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent,” Journal of Advertising, 35 (Summer), 69-80.
Free access to 2023+ psychometric scales at PsychScales