PSYCHOMETRICSCALES.COM

Attitude Toward Touching

ATTThe degree to which a person considers using the sense of touch to be pleasant
3 items 2006 α .94 Free Peck, J., & Wiggins, J.

What it measures

A three-item likert scale designed to measure the degree to which a person considers using the sense of touch to be pleasant.

Citation

Peck, Joann and Jennifer Wiggins (2006), “It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion,” Journal of Marketing, 70 (4), 56-69.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales