Attitude Toward Touching

Name: Attitude Toward Touching
Published: 2006
License: https://psychometricscales.com/methodology.html

ATTThe degree to which a person considers using the sense of touch to be pleasant

3 items 2006 α .94 Free Peck, J., & Wiggins, J.

What it measures

A three-item likert scale designed to measure the degree to which a person considers using the sense of touch to be pleasant.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

I enjoy touching various textures.
I am a person who likes to touch.
Touching in general is fun.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .94) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Peck, Joann and Jennifer Wiggins (2006), “It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion,” Journal of Marketing, 70 (4), 56-69.

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Keywords

#affect#attitude#emotion

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