A four-item Likert-type scale designed to measure the degree to which a recent choice made by consumer was strongly influenced by feelings (affect).
Darke, Peter R., Amitava Chattopadhyay, and Laurence Ashworth (2006), “The Importance and Functional Significance of Affective Cues in Consumer Choice,” Journal of Consumer Research, 33 (December), 322-328.
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