A three-item unipolar scale measuring the degree to which a logo is perceived as aesthetically engaging, interesting, and artistically distinctive. Items tap the experiential and creative dimensions of logo evaluation — whether the logo captures attention and conveys artistic quality — rather than its functional legibility. Alongside the companion Logo Clarity scale, this instrument provides a two-dimensional account of logo perception separating aesthetic interest from perceptual clarity.
Hagtvedt, Henrik (2011). The impact of incomplete typeface logos on perceptions of the firm. Journal of Marketing, 75(4), 86–93.
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