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Attitude Toward the Political Candidate's Message

ATTPAttitude Toward the Political Candidate's Message
5 items 2009 α .81 Free Kim, H. A., & Lee, A. Y.

What it measures

A five-item semantic scale designed to measure a person's opinion of a political candidate as well as a formal statement apparently written by the candidate.

Citation

Kim, Hakkyun, Akshay R. Rao, and Angela Y. Lee (2009), “It’s Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion,” Journal of Consumer Research, 35 (6), 877-889.

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