A five-item semantic scale designed to measure a person's opinion of a political candidate as well as a formal statement apparently written by the candidate.
Kim, Hakkyun, Akshay R. Rao, and Angela Y. Lee (2009), “It’s Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion,” Journal of Consumer Research, 35 (6), 877-889.
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