Political Candidate Image

POLCIMGOverall attitude toward a political candidate's personal qualities

12 items 1977 α .82 Free Sanders, K., & Pace, T.

What it measures

Twelve bipolar adjective pairs assess a person's overall image of a political candidate across dimensions including competence, honesty, success, attractiveness, calmness, and friendliness.

Citation

Sanders, K., & Pace, T. (1977). The influence of speech communication on the image of a political candidate: 'Limited effects' revisited. In B. D. Ruben (Ed.), Communication Yearbook 1 (pp. 465–474). Transaction Books.

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