Voter Choice Confidence
VCCVoter confidence in their ability to make a good electoral choice
3 items
2002
α .89
Free
O'Cass, A.
What it measures
Three items measure a voter's confidence in their ability to identify the right party or candidate in an upcoming election.
Response format
7-point Likert (1=strongly disagree, 7=strongly agree)
Scale items
- I am confident I will choose the right party/politician in the __________ election.
- I have confidence in my ability to make a good decision on who to vote for in the __________ election. [item may be truncated]
- I have confidence in my ability in deciding who to vote for in the __________ election. [item may be truncated]
Full scale items shown. Always cite the original source when using this scale in research.
Usage notes & scoring
Adapted by O'Cass (2002) from his own prior product-related research (O'Cass 1999). Alpha .89. Items 2 and 3 appear truncated—verify full wording against original article. Blanks should be replaced with the election name.
Recommended companion scales
Citation
O'Cass, A. (2002).
Keywords
#voting#electoralconfidence#politicaldecision-making#involvement#politicalmarketing