Four items capture a person's attitude toward the act of voting, emphasising its personal importance, priority, and intrinsic enjoyment rather than behavioural intention per se.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Source origin not clearly stated; draws on prior political communication research. Alphas .93 (pretest) and .94 (posttest). Full citation details for the 2002 publication not available from extraction—verify against original article.
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