Attitude Toward Voting

ATVPersonal importance and positive attitude toward engaging in voting behaviour
4 items 2002 α .93 Free Pinkleton, B. E., Um, N. H., & Austin, E. W.

What it measures

Four items capture a person's attitude toward the act of voting, emphasising its personal importance, priority, and intrinsic enjoyment rather than behavioural intention per se.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source origin not clearly stated; draws on prior political communication research. Alphas .93 (pretest) and .94 (posttest). Full citation details for the 2002 publication not available from extraction—verify against original article.

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Citation

Pinkleton, B. E., Um, N. H., & Austin, E. W. (2002).

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Keywords

#voting#civicengagement#politicalbehaviour#attitudetowardtheact#politicalmarketing
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