A five-item, seven-point semantic differential scale measuring a person's overall attitude toward reading, with an emphasis on its perceived benefits and importance. Items address the personal benefit of reading, the respondent's general opinion of reading, its character-building potential, its worth as a time investment, and its overall importance. Developed by the authors for use in Study 2 of a six-study investigation into how consumers' reliance on their feelings as information affects judgment and decision making. Reading was used as the focal activity to create a domain in which participants would have pre-existing attitudes amenable to experimental manipulation.
Avnet, T., Pham, M.T., & Stephen, A.T. (2012). Consumers' trust in feelings as information. Journal of Consumer Research, 39(4), 720-735.
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