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Attitude Toward Puzzles Scale

ATPUZA person's enjoyment of and belief in the analytical value of puzzles as a cognitive exercise
3 items 2013 α alpha = .87 (pilot, n=48); alpha = .91 (Study 2, n=202); both University of Calgary students Free Mourali, M., & Yang, Z.

What it measures

A three-item, eleven-point uni-polar scale measuring a participant's attitude toward puzzles, capturing both the hedonic dimension (how much they enjoy and find puzzles interesting) and the instrumental dimension (how effective they consider puzzles to be for improving analytical ability). Developed for use in a study examining how personal power moderates resistance to social influence in consumer evaluation contexts. The scale was used to confirm that participants valued and engaged with puzzles as a focal task, ensuring that attitudes toward the activity itself did not confound the effects of interest. The eleven-point response format is unusual and was likely chosen to allow finer discrimination in a student sample.

Citation

Mourali, M., & Yang, Z. (2013). The dual role of power in resisting social influence. Journal of Consumer Research, 40(3), 539-554.

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