Three items assess how positively a consumer feels toward the specific company or organisation sponsoring an event. Henderson, Mazodier, and Sundar (2019) used the scale in Study 2 with 126 adults interviewed at a mall, in the context of baseball team sponsorship. The source of the scale was not identified.
Henderson, C. M., Mazodier, M., & Sundar, A. (2019). The color of support: The effect of sponsor–team visual congruence on sponsorship performance. Journal of Marketing, 83(3), 50–71.
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