Four items measure the overall attitude a consumer holds toward a family brand — that is, a brand name shared across multiple products. The scale captures beliefs about product quality, overall liking, reputation, and brand renown. Zheng, Baskin, and Dhar (2019) used it in Study 1 as a manipulation check, drawing on frameworks from Loken and John (1993) and Sood and Keller (2012).
Zheng, X., Baskin, E., & Dhar, R. (2019). By-brand or by-category? The effect of display format on brand extension evaluation. Journal of Retailing, 95(3), 76–85.
Free access to 2023+ psychometric scales at PsychScales