Thirteen bipolar adjective pairs assess a consumer's overall attitude toward a high-technology product, encompassing evaluation (good/bad), quality, reliability, performance, and advancement dimensions.
Tybout, A. M., Sternthal, B., Malaviya, P., Bakamitsos, G. A., & Park, S. (2005). Information accessibility as a moderator of judgments: The role of content versus retrieval ease. Journal of Consumer Research, 32(1), 76–85.
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