Product Purchase Attitude

What it measures

Three items measure a consumer's inclination to choose and recommend a particular product when in the market for that category, framed as conditional purchase likelihood rather than direct intent. Blanks accommodate any product type.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• If you were planning to buy a product of this type, would you choose this product?
• Would you purchase this product?
• If a friend were looking for a product of this type, would you advise him or her to purchase this product?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Adapted loosely from Petroshius and Monroe (1987), with substantial item differences. CFA used to examine convergent validity within a broader measurement model. Blanks should be filled with the product name and relevant category.

Citation

Berens, G., van Riel, C. B. M., & van Bruggen, G. H. (2005). Corporate associations and consumer product responses: The moderating role of corporate brand dominance. Journal of Marketing, 69(3), 35–48.

Keywords