Three items measure a consumer's inclination to choose and recommend a particular product when in the market for that category, framed as conditional purchase likelihood rather than direct intent. Blanks accommodate any product type.
Berens, G., van Riel, C. B. M., & van Bruggen, G. H. (2005). Corporate associations and consumer product responses: The moderating role of corporate brand dominance. Journal of Marketing, 69(3), 35–48.
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