Four items measure a consumer's overall preference for a specific object — such as a brand, store, or service provider — including relative liking, strength of preference, priority consideration, and recommendation intention. Blanks allow flexible application across object types.
Yi, Y., & Jeon, H. (2003). Effects of loyalty programs on value perception, program loyalty, and brand loyalty. Journal of the Academy of Marketing Science, 31(3), 229–240.
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