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Service Provider Commitment

SPCStrength of a consumer's emotional bond and commitment to a specific service provider
7 items 2019 α .88 Free Nitzan, I., & Ein-Gar, D.

What it measures

Seven items measure how committed and emotionally attached a consumer feels toward a particular service provider, as well as their intention to recommend and remain connected to it. Nitzan and Ein-Gar (2019) used the scale in Study 5 with 282 Prolific participants. The scale appears to have been developed by the authors drawing on existing commitment and attachment measures.

Citation

Nitzan, I., & Ein-Gar, D. (2019). The 'commitment projection' effect: When multiple payments for a product affect defection from a service. Journal of Marketing Research, 56(5), 842–861.

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