Eight items measure the depth of a consumer's emotional attachment to a specific branded physical product — including feelings of commitment, care, and distress at the prospect of loss or damage. Nitzan and Ein-Gar (2019) used the scale in Study 5 with 282 Prolific participants. The scale appears to have been created by the authors, drawing on vocabulary and concepts from existing product attachment research. Given the item content, the focal product should be something that can plausibly be lost or broken.
Nitzan, I., & Ein-Gar, D. (2019). The 'commitment projection' effect: When multiple payments for a product affect defection from a service. Journal of Marketing Research, 56(5), 842–861.
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