Three items measure whether exposure to a specific sponsorship arrangement leads a person to feel more positively toward sponsorship as a general practice. Dickenson and Souchon (2018) used the scale across two studies — one with 263 students and one with 255 consumers from European panels — in the context of rugby competition sponsors categorised as providers or financers. The scale appears to have been created by the authors.
Dickenson, P., & Souchon, A. L. (2018). Entitativity of concurrent sponsors: Implications for properties and sponsors. Journal of Advertising, 47(3), 213–236.
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