Three bipolar items assess the strength of a person's resolve and preparedness to act on a decision. Adapted from goal-theoretic work on implementation intentions, the scale captures determination, commitment, and readiness to pursue action opportunities.
Chandran, S., & Morwitz, V. G. (2005). Effects of participative pricing on consumers' cognitions and actions: A goal theoretic perspective. Journal of Consumer Research, 32(September), 249–259.
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