Behavioral Action Readiness

What it measures

Three bipolar items assess the strength of a person's resolve and preparedness to act on a decision. Adapted from goal-theoretic work on implementation intentions, the scale captures determination, commitment, and readiness to pursue action opportunities.

Response format

7-point semantic differential

Scale items

• How determined do you feel at the moment with respect to the decision on hand? not at all determined / very determined
• How determined do you feel to a certain course of action? not at all committed / very committed
• How prepared do you feel to use specific occasions or opportunities to act? not at all prepared / very prepared

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Adapted from Gollwitzer and Kinney (1989). Items use semantic differential anchors (e.g., not at all determined / very determined). Response format not fully confirmed — likely 7-point based on the study context; verify with the original article.

Citation

Chandran, S., & Morwitz, V. G. (2005). Effects of participative pricing on consumers' cognitions and actions: A goal theoretic perspective. Journal of Consumer Research, 32(September), 249–259.

Keywords