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Behavioral Action Readiness

BARDegree to which a person feels resolved and prepared to take a specific course of action in relation to a decision
3 items 2005 α .89 Free Chandran, S., & Morwitz, V. G.

What it measures

Three bipolar items assess the strength of a person's resolve and preparedness to act on a decision. Adapted from goal-theoretic work on implementation intentions, the scale captures determination, commitment, and readiness to pursue action opportunities.

Citation

Chandran, S., & Morwitz, V. G. (2005). Effects of participative pricing on consumers' cognitions and actions: A goal theoretic perspective. Journal of Consumer Research, 32(September), 249–259.

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