Measures two self-regulatory orientations that operate independently of the promotion/prevention focus (Regulatory Focus Theory). Locomotion captures the tendency to initiate and maintain movement from state to state — to keep moving, to get things done, to prefer action over deliberation. Assessment captures the tendency to critically evaluate goals, means, and outcomes — to compare options, question choices, and seek the best alternative before committing. High Locomotion individuals prefer swift, efficient action and are vulnerable to sunk-cost effects; high Assessment individuals engage in extensive comparison and are vulnerable to choice paralysis. Together, Locomotion and Assessment predict consumer information search breadth, post-purchase regret, decision speed, and responses to scarcity and urgency cues. Complements the Regulatory Focus Questionnaire (RFQ, already in PsychScales) which distinguishes promotion vs prevention motivation.
Kruglanski, A.W., Thompson, E.P., Higgins, E.T., Atash, M.N., Pierro, A., Shah, J.Y., & Spiegel, S. (2000). To 'do the right thing' or to 'just do it': Locomotion and assessment as distinct self-regulatory imperatives. Journal of Personality and Social Psychology, 79(5), 793–815.
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