Measures a consumer's belief that memories of being wronged or mistreated by a brand and its employees would be intrusive, persistent, and difficult to suppress. Used in Preliminary Study 2 (n = 289 European Clickworker participants) in research on brand sabotage. Adapted from Wade et al. (2008) — the primary difference being that the original scale focused on harm caused by a person, while this version focuses on harm caused by a brand and its employees.
Kähr, A., Nyffenegger, B., Krohmer, H., & Hoyer, W.D. (2016). When hostile consumers wreak havoc on your brand: The phenomenon of consumer brand sabotage. Journal of Marketing, 80(3), 25–41.
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