Claim Verification Effort (Price-related)

CVEClaim Verification Effort (Price-related)

5 items 2006 α .81 Free Krishnan, B. C., Biswas, A., & Netemeyer, R. G.

What it measures

A five-item scale measuring claim verification effort.

Citation

Krishnan, B. C., Biswas, A., & Netemeyer, R. G. (2006). Semantic cues in reference price advertisements: The moderating role of cue concreteness. Journal of Retailing, 82(2), 95–104.

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