Claim Verification Effort (Price-related)

What it measures

A five-item scale measuring claim verification effort.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I have to use a lot of effort to verify the truthfulness of the claim.
• I would have to work hard to verify if it is a true claim.
• This type of price discount is likely to confuse people I know.
• I find this discount claim easy to follow. (r)
• This kind of price discount will save me time and increase the chances of me buying the product on sale. (r)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .81) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Krishnan, B. C., Biswas, A., & Netemeyer, R. G. (2006). Semantic cues in reference price advertisements: The moderating role of cue concreteness. Journal of Retailing, 82(2), 95–104.

Keywords