Cognitive Resource Demands

CRDIn this scale using three, seven-point semantic differentials

3 items 2009 α .85 Free White, K., & Peloza, J.

What it measures

A three-item scale measuring cognitive resource demands.

Citation

White, Katherine and John Peloza (2009), "Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support," Journal of Marketing, 73 (4), 109-24.

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