Company Image (General)

What it measures

Five semantic differential phrases assess a person's overall image of a company on dimensions including product quality, management, community involvement, consumer responsiveness, and employment reputation.

Response format

7-point semantic differential

Scale items

• has good products / does not have good products
• is well managed / is not well managed
• is involved in the community / is not involved in the community
• responds to consumer needs / does not respond to consumer needs
• is a good company to work for / is not a good company to work for

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Pope, Voges, and Brown (2004) modified the Javalgi et al. (1994) version by dropping one item and converting to a semantic differential format. Alpha .86.

Citation

Javalgi, R. G., Traylor, M. B., Gross, A. C., & Lampman, E. (1994). Awareness of sponsorship and corporate image: An empirical investigation. Journal of Advertising, 23(4), 47–58.

Keywords