Five semantic differential phrases assess a person's overall image of a company on dimensions including product quality, management, community involvement, consumer responsiveness, and employment reputation.
Javalgi, R. G., Traylor, M. B., Gross, A. C., & Lampman, E. (1994). Awareness of sponsorship and corporate image: An empirical investigation. Journal of Advertising, 23(4), 47–58.
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