Disidentification (National)

What it measures

A five-item scale measuring the degree to which an individual actively distances themselves from a national identity — rejecting belonging to, association with, and identification with a national group. Items assess refusal to use inclusive national language ('we'), desire not to be seen as a member, active distancing behaviour, and disengagement when addressed as part of the national group. Originally developed in the context of ethnic minority identity among Turkish-Dutch Muslims, the scale has been applied in consumer research examining how national disidentification shapes domestic product avoidance.

Response format

7-point Likert

Scale items

• I would never say 'we [nationality].'
• I certainly do not want to see myself as [nationality].
• I always have the tendency to distance myself from the [nationality].
• Actually, I do not want to have anything to do with the [nationality].
• I never feel addressed when they are saying something about the [nationality group] and the [nationality].

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

FILL-IN-THE-BLANK FORMAT: Blanks should be filled with the focal nationality label (e.g., 'Dutch', 'Americans', 'Koreans'). Item 5 uses a longer blank for the full national group descriptor. Single reliability estimate from consumer application: α = .87 (Study 3) — Josiassen (2011, Journal of Marketing 75(2), 124–140). Original validation: Verkuyten & Yildiz (2007) used maximum likelihood EFA to confirm a two-factor structure separating national identification from national disidentification items; five items loaded on the disidentification factor. VALIDITY: Josiassen (2011) provided discriminant validity evidence separating this scale from the companion Consumer Disidentification scale (DISC).

Recommended companion scales

Citation

Verkuyten, Maykel and A.A. Yildiz (2007). National (dis)identification and ethnic and religious identity: A study among Turkish-Dutch Muslims. Personality and Social Psychology Bulletin, 33(10), 1448–1462.

Keywords