Disidentification (National)

What it measures

A five-item scale measuring the degree to which an individual actively distances themselves from a national identity — rejecting belonging to, association with, and identification with a national group. Items assess refusal to use inclusive national language ('we'), desire not to be seen as a member, active distancing behaviour, and disengagement when addressed as part of the national group. Originally developed in the context of ethnic minority identity among Turkish-Dutch Muslims, the scale has been applied in consumer research examining how national disidentification shapes domestic product avoidance.

Representative items

• I would never say 'we [nationality].'
• I certainly do not want to see myself as [nationality].
• Actually, I do not want to have anything to do with the [nationality].

Citation

Verkuyten, Maykel and A.A. Yildiz (2007). National (dis)identification and ethnic and religious identity: A study among Turkish-Dutch Muslims. Personality and Social Psychology Bulletin, 33(10), 1448–1462.