Measures the level of fear-related emotional arousal induced by exposure to a specific stimulus. Items capture feelings of fear, anxiety, nervousness, and fright using bipolar anchors. Higher scores reflect a stronger fear response. The scale is intended to assess momentary emotional states rather than dispositional fearfulness.
Andrews, J. C., Netemeyer, R. G., Kees, J., & Burton, S. (2014). How graphic visual health warnings affect young smokers' thoughts of quitting. Journal of Marketing Research, 51(2), 165–183.
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